Tag Archives: gladwell

Supermarket chique – ketchup

I can hear you now…all the things you’d thought the author would hate, wrapped up in one neat package…and you’re right!

1. Evil empire multinational corporation, yep

2. Use-on-everything commercial substitute for actually making something to go with your meal, yep

3. Another bloody organic product, yep

4. Supermarket products, a hundred variations when we really need just one, you betcha!

5. “Ketchup”!! Continue reading